Spreading CNGR Culture and Displaying Brand Image
In June 2021,Chen Hailei came to the office as usual,working on the development and landing of new projects in CNGR Qinzhou Industrial Base.Then,his phone rang.“I want to talk to you about something in my office.”Half an hour later in one of the Executive of the Company,he was told that he is to be sent to Indonesia to support the development of a new project.“To be honest,I felt that it was too sudden,and I thought about my child who had just started first grade,so I was a bit reluctant.”Recalling the past,he still couldn’t erase the guilt he has for his child,“But the Company chose me,which means the Company values me and trusts me.I should live up to this trust,step up for this responsibilities and work for the Company.”After Chen Hailei explained the situation to his family and reassured them,he decisively went to Indonesia.
“Since we have chosen to go far away,we will only travel through wind and rain;since the goal is the horizon,we can only leave the world with our backs.”The poem by Wang Guozhen could not be more appropriate to describe such a pioneer as Chen Hailei.What kind of experience will he get in Indonesia,a land of many beautiful islands and scenery?
Chen Hailei came to the unfamiliar land as Deputy General Manager for the International Project Development Center of CNGR International Headquarters.He was responsible for all aspects of the project development in Morowali Industrial Base.There were countless trials and challenges,so it was self-evident that he had great responsibilities and pressure.
“Although I had made adequate mental preparation before coming to Indonesia,I found that the situation still exceeded my expectations after arriving here.”Chen Hailei told the author that he had to face conflicts between employees due to cultural differences,as well as adapt to Indonesia’s safety,environmental protection,laws and other institutional requirements.For example,the connection of a certain electrical appliance is very simple,and Chinese workers have always done it in accordance with the practice.There had never been any problem but Indonesian workers thought the method used by Chinese workers was not in accordance with the regulations,and there were safety risks.They doubted the method and even conflicted with Chinese workers.“We had to explain patiently,respectfully and calmly to them so that both sides can reach a consensus.”It was complicated,he said,but it could accumulate a new amount of experience for the Company on the way to internationalization.
“There are not many recreational activities here,so I just get up early to run and occasionally play basketball with my colleagues.Running against the first ray of the sunshine,running towards the goal in mind,no matter what difficulties are encountered,keep running.”Chen Hailei is such a passionate yet optimistic man to face every day’s work and life.
During his one-year stint in Indonesia,Chen Hailei has been devoting himself to his work without distraction and has not been back to China even once.“A steadfast executor”is the role he positioned himself in the internationalization strategy of CNGR.Therefore,when the call for the construction of South Kalimantan Industrial Park and Weda Bay Industrial Park was sounded,he once again accepted the task without hesitation.
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